Build Your Leaders

Archive for the ‘futuristis’ Category

Employers Beware!

October 24th, 2012

Most employers don’t have a clue how vulnerable they really are.

I follow the Herman Group, futurists out of Greensboro, NC, and for the past several years they’ve been predicting a large impending employee turnover. Now, they claim it’s going to happen next quarter.

The conditions are perfect: a recovering United States economy, increasing job growth, and unhappy employees.

Others agree with The Herman Group. A just released 2012 Aflac WorkForces Report indicates that 49 percent of workers are “at least somewhat likely to look for a job this year”. In addition, 50 percent of workers say employee benefits are “very or extremely influential on decision to leave”. Most of the people who intend to leave describe themselves as “top talent”. These men and women are the kind of workers companies can’t afford to lose.

The employment market is flipping, and most talented employees will be in the driver’s seat once again.

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What’s Your Google Index?

January 24th, 2010

Build your brand by building your Google index. One of my favorite futurists, Faith Popcorn, predicted a trend in 2003 she called “Persona Propaganda.” She said “Google has created the concept of the ‘Public Resume’ – a new kind of pervasive, email-able DigiTruth. Now, everybody can know everything about almost anyone.”

We are using the Web to learn about potential job candidates, customers, consultants, and business partners, and they are using the Web to learn about you.

When was the last time you Googled yourself?  Go to Google, type your name into the window in quotes. What did you find?  If you are like most of us, you didn’t’ find much.

Personal branding guru William Arruda (http://www.reachcc.com) says, “Building an on-line identity is as easy as it is essential. It starts with just one post, one article, or a one-page Web site.”  Here are six of his suggestions on how to get started:

  1. Write articles for on-line portals that relate to your area of expertise or your passions. HR.com, MarketingProfs.com, selfgrowth.com are three of thousands of options.
  2. Submit content to article banks. They will make your articles (along with proper attribution) available to others who are seeking content for their newsletters or Web sites.
  3. Build your own Web site or career portfolio. Yahoo is offering small business owners free, customizable, three-page Web sites. Companies like Brandego will build you a custom career portfolio. Remember, one quality page is going to do a lot more for your brand than ten poorly executed ones.
  4. Create a blog. Blogging gives you an opportunity to express your opinions and will not take up much of your time since posting can be just two or three lines long. But get in now; according to Seth Godin, there’s a new blog every six seconds.
  5. Participate in on-line forums and information exchanges. Share your expertise or passion and increase your visibility at the same time.
  6. Review books at amazon.com and other on-line bookstores and link back to your Web site or blog.

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A Peak at The Future

September 8th, 2009

Some predictions for the workplace. Those of you who know me, know that I love to follow trends. One futurist I follow is Joyce Gioia of the Herman Group.

The Herman Group specializes in employee retention and offer a free weekly eNewsletter that I subscribe to.

Here are several of her observations:

“A stronger influence of women in societal leadership positions will shift our cultural orientation from confrontation and competition to more cooperation and collaboration.

Women who are acculturated to build and nurture relationships will be more successful than the traditional males who have been taught to compete and ‘win at all costs.’

In the longer term, the need for human-to-human interaction will reassert itself. We anticipate a rebellion against voice mail and e-mail used as screens, excuses for people to actually communicate with each other.

New career designs will emerge as people change jobs and occupations every two to four years. Mid-career retirements, also known as sabbaticals, will replace the end-of-career retirement for a large percentage of workers. An increasing number of people will work from home, operating their own businesses, tele-commuting, or under contract to one or more employers. Geographic distance between employer and worker will become much less important.”

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