Build Your Leaders

Archive for the ‘job search strategies’ Category

How to Build Your Personal Brand

November 12th, 2012

Everything you do in life – from the way you dress to the car you buy, from the friends you see to the club you belong, from the notes you write to the way you speak — either builds or diminishes your personal brand. Below are ten suggestions for building a stronger personal brand.

One:  Become an expert source. Deliver a speech, write a bylined article, post on social networks, and become an expert source for reporters.  Make sure you have a current photo, bio, resume, and speaker introduction. Check your “Google index” to ensure that you are searchable.

Two:  Become a great communicator. Research shows communications skill is the top determinant for upward social and professional mobility.  Join Toastmasters or hire a communications coach to ensure that your written and verbal skills are at their best.

Three:   Draft a marketing plan for yourself annually, and review it quarterly. Include specific goals, strategies, action steps, and a timetable.

Four:  Develop an ‘elevator speech.” Within the time that it takes an elevator to travel one floor – about 60-seconds – be able to deliver a succinct description of what you do, how you do it differently, and the benefit it provides.

Five:  Build your Rolodex. Okay, so we don’t have Rolodexes any more. Build new business contacts and stay in touch with them.  Most people with powerful brands have powerful friends.

Six:  Realize that your boss can be your most powerful ally — or enemy — in building your brand. Be loyal and never speak ill of him or her – to anyone.  We should make our bosses look good, and help them build their own brands.

Seven:  Dress for the job you want, not the job you have. Balance your individual style with clothing that will appeal to those you are trying to impress.

Eight:  Become a class act. Learn good business and social etiquette.  Buy elegant personal stationery and send hand-written notes.  Know how to order a good bottle of wine in a fine restaurant and drink it sparingly during dinner.  (Remember, alcohol and branding seldom mix.)

Nine:  Select “significant” significant others. Who you date or who you marry affects your brand.  John Hancock CEO David F. D’Alessandro in his book Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It, suggests that single people not take their dates to company events.  If they do, they will be judged by the outcome of every romance.

Ten:  Give something back. Giving your time, talent, and money to charitable causes is a brand-builder especially when it complements your brand strategy.  Find a cause you are passionate about.  When I was in public relations, I wanted to be known for my creativity.  By limiting my community involvement to arts organizations I was able to reinforce my personal brand.   Not only did my involvement in the arts benefit my career, I enjoyed the work.  I still do.

Your personal brand is one of your greatest business assets.  Nurture your brand, and you will nurture your career.

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Employers Beware!

October 24th, 2012

Most employers don’t have a clue how vulnerable they really are.

I follow the Herman Group, futurists out of Greensboro, NC, and for the past several years they’ve been predicting a large impending employee turnover. Now, they claim it’s going to happen next quarter.

The conditions are perfect: a recovering United States economy, increasing job growth, and unhappy employees.

Others agree with The Herman Group. A just released 2012 Aflac WorkForces Report indicates that 49 percent of workers are “at least somewhat likely to look for a job this year”. In addition, 50 percent of workers say employee benefits are “very or extremely influential on decision to leave”. Most of the people who intend to leave describe themselves as “top talent”. These men and women are the kind of workers companies can’t afford to lose.

The employment market is flipping, and most talented employees will be in the driver’s seat once again.

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Body Language and Interviewing

April 3rd, 2011

Make a strong first impression. Body language can account for as much as 90 percent of first impressions. When you’re looking for a job, your body language can make or break that first interview. Here are some tips for making a winning first impression and getting asked back.

First, don’t sit down while you wait for your interviewer to come and greet you. Instead, stand and wait or sit on the arm of a chair. That way you won’t be in an awkward position where you have to stand and gather yourself and your belongings in an odd sort of shuffle.

When your interviewer arrives, make eye contact, raise your eyebrows slightly in acknowledgment, smile, and then shake hands firmly.

During the interview, make eye contact when listening to show your interest, but don’t stare. Sit up straight in your chair instead of slouching, and when you’re done, leave strong by giving a good, palm-to-palm handshake.

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How to Get A Job

March 20th, 2011

Here are the best ways to find a job. In his bestselling book The Tipping Point, Malcolm Gladwell cites a classic 1974 study by sociologist Mark Granovetter that surveyed how a group of men in Newton, Massachusetts, found their current job. The study, appropriately titled “Getting a Job,” has become a seminal work in its field, and its findings have been confirmed over and over again.

Granovetter reported that 56 percent of those surveyed found their current job through a personal connection. Only 19 percent used what we consider traditional job-searching routes, like newspaper job listings and executive recruiters. Roughly 10 percent applied directly to an employer and obtained the job.

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