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Posts Tagged ‘finding your calling’

The New Role of Purpose in Recruitment, Retention, and Productivity

June 5th, 2012

The Herman Trend Alert reports that there’s been a dramatic shift in employee attitudes towards work. A new report by global brand consultancy Calling Brands reveals purpose is emerging as a powerful new driver of attraction, retention and productivity.

Few businesses are already leveraging this value. (It is important to remember that this sample included only employees from larger organizations.)

According to Crunch Time: The Power of Purpose, working for an organization with an underlying spirit that goes beyond commercial and operational goals ranks ahead of many other factors such as level of responsibility in a job and even career progression. This research reveals a fundamental shift in employee attitudes. Being defined as a key driver of effort and loyalty in existing staff members means that people are willing to work harder and stick with a business longer—if they see purpose in action.

The new importance placed on purpose is a significant discovery considering how little attention business leaders have given to it until now. What is also clear from their study is that communicating purpose is no longer just an human resources issue: it is important organization-wide.

Having surveyed 4,202 people in the United Kingdom, Germany and United States, the Calling Brands study is one of the first to investigate the specific impact of corporate Purpose on employee attitudes. Calling Brands conducted interviews with HR and Communications chiefs from major multinational organizations. The consensus among the interviewees was that employees now seek greater and deeper fulfillment from their working lives.

The survey also revealed that, on average, 57 percent of respondents (64 percent Germany, 58 percent US, 48 percent UK) said they would favor joining an organization that has a clearly defined purpose. Moreover, an average of 65 percent of respondents claimed that purpose would motivate them to go the extra mile in their jobs, and 64 percent claimed it would engender a greater sense of loyalty towards the organization they work for.

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Wake Up to Work You Love

April 2nd, 2012

Has your career alarm clock sounded and you’ve hit the snooze button? If so, you may not know it.

Are you bored and uninspired at work? Do you have a nagging feeling that you’re here to fulfill some purpose, but you aren’t sure what it is?

If these questions ring a bell, pay attention. Ignoring their call can affect your emotional, spiritual, and physical well-being. Recent studies show that unhappiness at work is the number one risk factor for heart disease over smoking, high cholesterol, and hypertension.

According to Laurence G. Boldt, author of Zen and the Art of Making a Living, we are in the midst of an emerging social movement: the movement to find work we love. Just as we once shifted from family-arranged marriages to love-based marriages, we now seek work that fulfills us, rather than work that is simply a means to an end.

If you long for work that brings you creative self-expression, listen. Your internal alarm is trying to wake you. If you’re feeling called to be of service to the world, your external alarm wants to get your attention. Wake up. It’s time for a change.

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