"Going into an interview without media training is like going lion hunting without a gun."
Media training provides strategies and techniques that enable participants to:
- Become more effective spokespersons.
- Manage the interview process.
- Seize the opportunity to sell and differentiate their product, service, or position.
Participants benefit from focusing on preparation, including agenda setting and message development to determine what to say and how to say it. The program provides effective interview delivery and control techniques, a series of do's and don'ts, and recommendations on how to enhance a spokesperson's presence. The program includes videotaped role-playing to spotlight great performances, as well as to identify ways to make spokespersons' interviews more effective. Throughout the session, practical examples demonstrate how to build media relationships while managing the media.
PowerHouse Communications is proud to be affiliated with one of the Southeast's top spokesperson trainers, Debbie Wetherhead. Backed by twenty-five years of experience, Debbie executes client media relations programs and coaches executives preparing for media interviews.
She has conducted more than five hundred media workshops for individuals, companies, and communications firms representing Fortune 500 companies, government agencies, trade associations, nonprofit entities, and entrepreneurs. Her clients include: The Coca-Cola Company, Colonial Supplemental Insurance, Cox Communications, Delta Air Lines, Grove Park Inn, Hartsfield-Jackson Atlanta International Airport, IBM, Kaiser Permanente, Motorola, NASA, Opteum Financial Services, Society of Human Resource Managers, Theragenics Corporation, and Walt Disney Imagineering.
Debbie has presented media training seminars at the 1999 Public Relations Society of America (PRSA) international conference, 1999 PRSA travel & tourism section conference, and 1998 PRSA national conference. She also has been a featured speaker for Advertising Club of St. Thomas/St. Croix, Democratic Party of Georgia, IABC Atlanta chapter, and PRSA chapters in Anchorage; Atlanta; Greenville, NC; Richmond, VA; and San Diego. In addition, Debbie was recently published in the new PR News Media Training Guidebook.