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 Randy Siegel's Proprietary Process
View a two-minute video on the process here.
Through a series of exercises, you'll complete your Best Self Blueprint, a summary designed to help you package, present, and promote yourself with authenticity, vision, conviction, competency, clarity, and caring—the hallmarks of all great communicators and leaders.
This proven proprietary process fuses psychology, sociology, and solid business principles into a memorable four-pronged model based on four "Ps.": personhood; purpose; persona, and presence.
Many psychologists use the term personhood to describe authentic self. Grounded in self-awareness, self-acceptance, and self-disclosure, personhood calls us to live a life that reflects our core values, needs, and wants. Purpose describes that part of us that wants to be of service to the world. It's our personal purpose or mission, and it transforms careers into callings, ignites passion, and empowers the way in which we work. Persona describes the public face we put on for the world. In business, persona can be broken down into three units: a unique selling proposition, personal brand, and positioning statement. Finally, presence is the way we carry ourselves and listen to others. Our presence determines in large part our ability to convey likeability, credibility, and authority—three primary attributes of powerful communicators.
 Most businesspeople think only persona and presence are needed to build their careers, but unless both are grounded in personhood and purpose, they miss the mark. With personhood and purpose, businesspeople become self-aware, confident, and trustworthy; without them, they lack authenticity, direction, respect, and the ability to build strong relationships.
What makes this process totally unique—and effective—is that it calls us as businesspeople to be introspective and self-aware. It calls us to invest in our own lives and careers by taking the time to determine what really matters to us. And while this process may bring income and prestige, more importantly it frees us to become more fulfilled and happy with our careers and our lives.
Picture personhood, purpose, persona, and presence as the four points of a cross contained in a circle. Personhood is at the bottom of the cross and serves as the foundation for the model; purpose is at the top, where with personhood it creates a stabilizing vertical axis. This vertical line represents work we must do internally. Looking at the horizontal axis, we find persona at the far left and presence on the far right. This line represents external work.
Clients report feelings of empowerment once they claim the four Ps. One client, a 42-year-old male CEO of a large corporation, recently wrote, "This work is amazing. I followed your advice and the results and sense of power are incredible."
What Is High Voltage Communications?
Every professional knows that strong communications skills are a mark of executive leadership, but most businesspeople communicate at half-power or less. They practice public speaking, present a professional image, make great presentations, but they rarely take the next step: actively packaging, presenting, and promoting themselves in ways that lead to success.
High Voltage Communicators™ do take that step, because they realize the importance of connection. They understand that the power to influence, motivate, and inspire entails not simply exchanging information, but actively creating a connection between sender and receiver.
Two keys to connection are clarity and trust. High Voltage Communicators™ are clear about who they are and what they stand for, and they boldly communicate this information through their words and actions. By conveying authenticity, authority, vision, conviction, competency, consistency, and caring, they earn trust.
Having led hundreds of men and women to improve their professional identity and present themselves with confidence and conviction, Randy will help you define your personal mission statement and hone your interpersonal skills to achieve the executive advancement you have earned.
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